Clever Bins
Media: Illuminated
Loading on the left hand side is our new unique full screen experience website. Our product is best seen on location. To take you there , we have created the unique experience website which demonstrates Clever Bins on Location.
All footage seen on the Experience Website is actual unedited video from real locations:
Once you have launched the experience website, feel free to click on the links on the top to find out more about advertising and CleverBins.Geographically based targeting of bins allows advertisers to capture fairly specific consumer groups, for instance, travellers at rain & bus stations, students at tertiary campuses and specific socioeconomic groups at local shopping sites. Various products may thus be marketed at different locations to specific groups, maximising both the value of the advertising space and the revenue returned more.
* Londoners are 55% more likely to see street furniture advertising** * 15-24 year-olds are 70% more likely to see street furniture advertising** * Twenty-somethings are 47% more likely to see street furniture advertising** * Mums with young children are 37% more likely to see street furniture advertising**
This sponsored litter bin dubbed the Clever Bin, was an affordable outdoor advertising medium which would find its way into difficult to reach places of high pedestrian footfall.
After extensive research and development. Clever Bins had a successful trial with the London borough of Croydon. The scheme was to be launched following funding. In May 2009, Clever Bins Director William found his way into the BBCs investment TV show Dragons Den. William did not get any offers while on the show however shortly after the Den, Clever Bins was approached with numerous private investment offers.
As well as the required investment, Clever Bins has secured contracts with three prestigious London local authorities & one of Europe’s largest advertising agencies and is currently producing bins to be placed on the street throughout this year.
Clever Bins has also been licensed in countries accross Europe and Asia and has created what is becoming a new standard in outdoor advertising; Advertising on street litter bins.
Requesting a Free Clever Bin Recycling or Litter Bin.
In some local boroughs, members of the public may feel that certain locations that do not have litter or recycling waste bins, may need one. Unfortunately this may not always happen as quickly as you may want it to because or many technicalities. The request a bin option we have, enables you to send us a request to have a Clever Bin given for free to any local authority for a specific location. It is not always possible to meet all requests as there are collection routes and risk assessment to consider. The more requests we get for a specific location, The easier it is to pass the collated data to the council. When this happes, the result will also be published on this website.
What affects bin locations.
There are a number of things to consider when locating a rubbish or recycling bin. Train stations have a high risk of potential explosive material being placed in the bins. Places where the bins a prone to constant vandalism and cause more mess than if there was no bin there. Some areas have impossible collection routes making it unsafe for litter or recycling bins to be placed in such areas.
To request a bin from us, simply fill in the form on the contact us page of this website.
The initial aim of the project is to generate local and, in the long term, national environmental benefits such as:
- the reduction of litter in public places
- increasing levels of recycling by the public
- reducing the reliance on non-renewable resources, such as petroleum based plastics by reuse/recycling of packaging materials
- reducing waste going to landfills
If you would like to find out about sponsorship in Hammersmith & Fulham, you can contact the relevant department using the details on the advertise or contact pages of this website.
